H&M Launches its First Asian Lingerie Collection

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H&M has launched its first Asian Fit Lingerie Collection, which is specially created to impress Asian women with every small detail. Making use of superior materials that offer a higher level of skin-friendly, breathable comfort, the new collection enables women to enjoy extra warmth and security. The 44-stitch superfine fibre means a perfect fit for all sizes and cups, with robust side support for comfortable body shaping to provide women with strong confidence.

The collection is now available at H&M stores in Hong Kong as well as on www.hm.com

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